Group 4 – The CDA Casino App
Macy Gettles: Project Leader
Jordan Bard: Scrum Leader & CC
Kaleb Pharrish: Data Analyst
Billy Keys: Content Creator
Jan Rac: Content Creator
Aya Stewart: Content Creator
Our group worked with the Coeur d’Alene Casino marketing team to create a social media campaign to promote use of the CDA Casino mobile app. The campaign works across several social media platforms to encourage and increase the use of the mobile app.
- Increase the number of app downloads so people can access promotions sooner.
- Allow casino guests to track their points.
- Increase visitors to the casino because they would be more comfortable with the brand.
The campaign is intended for use by the CDA Casino marketing group. The month-long campaign is designed to meet their stated goals. The campaign would run on multiple social media platforms simultaneously to allow for maximum coverage. Each week of the campaign has a specific focus, incentives for use, and has prizes associated with it.